Check-in time
From 3:00 PM
Update your check-in time and we keep it consistent everywhere.
Our story
You know your hotel. We help the digital world — and AI agents — understand it.
FactLock helps independent hotels become the trusted source of truth for the web, search and AI agents. We make your hotel information more useful, visible and accurate, so more guests can find you, understand what makes your hotel special, and book with confidence.
- Built for independent hotels
- Simple to set up
- Real information. Greater stays.
Boutique House Hotel
The Cotswolds, England
Independent hotels
Independent hoteliers wear many hats.
You're looking after guests, managing bookings, keeping your website up to date, marketing your hotel, supporting your team and watching the costs — all while delivering a brilliant experience.
Looking after guests
Managing bookings
Updating the website
Marketing
Staffing
Costs
Reviews
Keeping information accurate online
We think the technology should be doing more of the work — not you."
How FactLock started
A simple idea, from a real-world problem.
We saw how much time independent hoteliers spend answering the same questions, updating multiple platforms and trying to keep information consistent online. The idea was simple: let a hotelier tell us what's true — and we'll make that information work harder across the web, search and AI agents.
"A hotelier could simply tell us what's true — and we'd make that information work harder online."
A clearer digital picture
One source of truth, many destinations.
FactLock brings your hotel knowledge together into a clear, structured source of truth — ready for your website, search, AI agents and future booking channels.
Your website
Accurate, up-to-date information on your site.
Search
Helps search engines understand your hotel.
FactLock
Trusted hotel knowledge
AI agents
Trusted information for AI tools and agents.
Potential guests
Clear answers for the right travellers.
Important information buried on your site
Details guests ask for but can't find
Outdated information across platforms
Contradictory facts on various channels
Search engines missing context
AI guesswork and inaccuracies
Make your website work harder
Turn your hotel knowledge into useful information.
Your website should be more than a brochure. FactLock helps turn your hotel knowledge into structured, useful information that modern platforms and AI agents can understand.
Rooms
Room types, features and capacities.
Facilities
What your hotel has to offer.
Dining
Restaurants, menus and dining options.
Accessibility
Step-free access and facilities.
Families
Family-friendly features and policies.
Pets
Your pet policy and guidance.
Parking
Parking options and local transport.
Spa policies
Spa facilities, treatments and policies.
Stay in control
FactLock helps you stay on top of it.
Keep your information accurate as your hotel evolves. Update key details once, and we help make sure the right information is available where it matters.
Redecorated room
New for 2025
Add new room details, photos and features.
Seasonal restaurant
Summer menu
Let guests know what's on, for the season.
EV charging
Available on site
Share your sustainability features and amenities.
Ready for what's coming next
Ready for the next generation of search and booking.
The way guests find and book hotels is changing. FactLock prepares your hotel for what's next, so your information is clear, consistent and ready for search, AI agents and new booking channels.
Be ready for what's next.
Search
AI
Agents
Structured data
Direct booking